We are living in one of those rare times in history when divergent forces come together and make radical change possible. Today the two essential elements for corporate transformation are present in our society: new values and economic necessity. For the managers and entrepreneurs of the baby boom, it means the time is ripe to translate personal values into institutional change and corporate policy. And for all of us, for both our economic survival and betterment, it means the time has come to re-invent the corporation and its relationship to the rest of society.

In Re-inventing the Corporation John Naisbitt and Patricia Aburdene, his collaborator on Megatrends, describe an important new trend most observers have missed: increasingly severe labor shortages that will create a tight labor market for the rest of this century. To compete for the best people, companies will offer employees opportunities for personal growth, literal and psychic company ownership, as well as flexible schedules and benefit plans. The corporate relationship to women, health issues, and education will change. In short, companies will for economic reasons - become better places to work.

Re-inventing the Corporation shows you how to evaluate your future. You will learn whether to stay or look for work elsewhere, what basic skills to acquire, and why your next academic degree may come from your place of business.

For baby boomers seeking to merge personal and career values, Re-inventing the Corporation is the book of change in the workplace. For established companies, it is a survival guide for the rocky transition into the new information society. For entrepreneurs, it is a blueprint for building the corporation of the future.

This book gives you the questions, the answers, the guidelines, and the examples which will enable you to transform your job and your company for the new information society. In the words of the authors, "The aim of this book is not just to inform, but to inspire...if you have longed to create a workplace where both people and profits can flourish, you were born at the right time. And you are living amongst a generation of contemporaries who share your vision. it is that vision on which the success of America's corporations depends.

This hardback book is in good condition. The reasons are because the jacket on both the top edge and the bottom is both creased while also being a bit ripped at the top edge of the front cover, the back cover at both the top and bottom edge is both creased and a bit ripped, and the spine edges at both the top and the bottom are both worn down. The top of the book is also a bit dusty to. Weighs: 1 lb and 4.2 oz